Half the Story – It’s not about the biscuit

…it’s about the people who made it.

Half the Story is an award-winning social enterprise biscuit company, creating supportive jobs for people with major barriers to work, including homelessness. Finding somewhere to live is not the end of the story, anyone who has spent time sleeping on the streets will face complex barriers when seeking long term employment. By providing sufficient hours and wages, Half the Story empower their team members to leave supported accommodation and start a new chapter in their lives. 94% of our team say that working for Half the Story has helped make their lives better.

Like Heather, who said: “To look for a job when you’re homeless – it’s not easy. I’ve got a seven-year-old boy so to find a job where I could take him to school and pick him up as well is nearly impossible.”

The best part of the job? “When I pick my son up from a school [and] explain to him with a smile – this is what I did today!”

All of us at Delicious Ideas are proud to be a partner of Half the Story to create life-changing jobs. Since November 2024, 59,000 packs of biscuits have been sold through us. This has created over 1,100 of real Living Wage work in our bakery – that’s three life-changing part time jobs. And that’s just the beginning.

When you purchase Half the Story, you aren’t just receiving incredibly tasty biscuits; you’re making a real change to those that need aid in your community and beyond. You’re giving people hope, dignity, and purpose. That’s a feeling you can’t put a price on.

Half the Story available through Delicious Ideas:

Half the Story twin packs are available in Original (vegan), Choc Chip, and Lemon flavours, each 44g. All biscuits are packed using plant-based packaging to minimise environmental impact. Each pack includes a QR code that links to their story and social impact, allowing consumers to connect with the positive change their purchase creates.