Meet Milliways: The Plastic-Free Gum Growing Ahead of All Gum Brands
Meet Milliways: The Plastic-Free Gum Growing Ahead of All Gum Brands
Chewing gum is one of the world’s most unspoken plastic polluters, but one brand, Milliways, is changing the conversation entirely.
The UK’s biggest plastic-free gum brand is redefining what consumers expect from gum: clean ingredients, clean conscience, long-lasting freshness.
Born from the founder’s curiosity about what he was chewing every day, Milliways has been rapidly reshaping a category dominated by the same big players for decades. Since their retail launch in 2023, they’ve become the third‑largest gum brand in the UK and the country’s fastest‑growing, delivering triple‑digit year‑on‑year growth.
Why Milliways?
- Conventional plastic-based gum contains the equivalent of 2 plastic straws per piece, leaching approximately 250,000 microplastics into the body when consumed. Once discarded, it never biodegrades.
- Milliways is certified plastic-free and biodegradable.
- Milliways uses just 7 natural ingredients.
- Once discarded, our gum biodegrades like a piece of fruit.
A Breakout Year: Highlights from 2025
2025 was huge for the UK’s biggest plastic‑free gum brand. Here are some standout moments:
- 🏆 Fastest growing major gum brand in the UK.
- 📈 17 consecutive months of double‑digit year-on-year growth.
- 🚀 Outpaced the entire plastic‑free category and delivered more than 5× more value sales than the #2 brand, just in retail.
- 🌍 Leading rate of sale metrics in global natural chewing gum markets like the USA, EU and beyond.