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PROPER. Small word. Big ambition.

It all started with popcorn… The first batches of PROPERCORN were made by Cassandra in a refashioned cement mixer.And we still do things differently today. Making popcorn means a lot to us. It has to taste banging. It should be better for you. And of course, be better for the planet. Snacks, done properly.


Proper Katsu Curry We’re not perfect, we’re a B Corp.

We’ve been B Corp since 2018. In fact, we’re the first snack brand in the UK to be B Corp certified. This means that we try to do things properly – by the world, our team, our partners, and you. Getting B Corp accredited is a big step, but our efforts don’t stop there. Business as a force for good is on-going. Day-to-day, people and planet play a part in every decision we make. Always opting for the best choice available to us. We’re constantly striving for better, and pushing for a higher B Corp score every year, as this is a brilliant way of keeping us in check.


Proper Chilli and Yuzu NEW PROPERCHIPS

We’re delighted that PROPERCHIPS are available through Delicious Ideas in the form of our new grab bags; coming in three flavours, Sea Salt, Salt & Vinegar and Barbecue. PROPERCHIPS are our first creation outside of popcorn. And it’s really got our pulse racing. Our lentil chips pack a punch in flavour and are perfectly designed for dipping. Dip, scoop and crunch – its unique shape and strong lentil base can be loaded with your favourite dip.



Our products available through Delicious Ideas

There’s a new CHIP on the block: and it’s serving up flavour that’s extra. The new PROPERCHIPS chickpea range is under 100kcal per serve and is HFSS compliant. Each pack is vegan, gluten-free and seasoned with natural flavours.

  • Proper Chips – Ghost Chilli & Yuzu Chickpea Chips
  • Proper Chips – Katsu Curry Chickpea Chips


Proper Snacks



Delicious Ideas Food Group supply snacks, confectionery, and beverages including Proper to thousands of sites across the UK. If you are a hotel, pub, café, co-working space, deli, farm shop and more. Set up an account here and get wholesale deliciousness delivered to your site today!

If you have any questions or just want to find out a bit more about our service. Get in touch with a member of our sales team today on 01733 239003


Written by Paul Wheeldon, Senior Wholesale Lead at WARP Snacks 💜

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