The Future’s Fresh with Milliways
Milliways the future of gum is here. We are a leading plastic free, plant-based, aspartame and sugar free chewing gum brand.
THE PROBLEM
Did you know that conventional gum is made from single use plastics (the equivalent to 2 plastic straws)? Over 400 billion pieces of gum are chewed globally every year, which equates to the same amount of plastic as 30 billion plastic bottles or enough to cover the EU!
The #1 reason shoppers are leaving the category is environmental concerns, as it is the 2nd most littered item on earth with over £100 million spent cleaning it off the streets.
SO WHAT?
With every other impulse category innovating to meet environmental and consumer needs, gum was being left behind! There was an urgent need for a sustainable, mainstream natural alternative at an accessible price point. Let me introduce you to Milliways…
Who are MILLIWAYS
In 2019, our founder Tom, an avid chewing gum consumer started questioning the gum market, and the lack of innovation. The deeper he dug, the more he uncovered in terms of the environmental and health impacts of current mainstream gum offerings. After some methodical and careful mixing, in 2021 Millways was launched.
OUR PRODUCTS AVAILABLE AT DELICIOUS IDEAS
You can now stuck up on these flavours at Delicious Ideas – all in packs of 12 (10pc per pack):
MILLIWAYS MIGHTY MINT
A mighty blend of mints and eucalyptus that leaves your mouth feeling fresher than an arctic breeze. Eat whatever you want, your NBF has got you covered.
MILLIWAYS PEPPERMINT
“What’s cooler than being cool?” asked a famous 21st-century poet. We’re pretty sure he was referring to Peppermint Power, on hand to get you feeling ice cold in a split second.
MILLIWAYS WATERMELON
Just the thought of watermelon transports us to a tropical paradise. Sunshine, beach, palm trees and some freshly sliced fruit await – meet us there in 5?
HOW TO STOCK UP ON Milliways TODAY!
Delicious Ideas Food Group supply snacks, confectionery, and beverages including Milliways to thousands of sites across the UK. If you are a hotel, pub, café, co-working space, deli, farm shop and more, set up an account here and get wholesale deliciousness delivered to your site today!
If you have any questions or just want to find out a bit more about our service, get in touch with a member of our sales team today on 01733 239003.
Written by Charlotte Hicks, Senior National Account Manager at Milliways 💜