Delicious Ideas Food Group talk to Upstream all about the brand, what it has achieved, what are the plans for the future, and why it is a great addition to your business
Founded in 2010 by Alan and Juliet Barratt, Grenade®’s mission was simple: to create an iconic weight-loss product and become THE brand within Sports Nutrition. Grenade®’s first product was so effective, a friend described it as explosive, “like a grenade”.
The Curators makes delicious high-protein savoury snacks that deliver the macros to rival a sports nutrition brand and have won multiple Great Taste awards over a 4-year journey. We are on a mission to Supercharge Savoury snacks! To that end a big part of our mission is to serve people who lead active lives and who have an interest in getting good nutrition into their bodies, fuelling that next adventure, that next gym session, run, 5-a-side training session and whatever else!
Globally, 30% of all food grown is wasted and most of it is edible! According to Wrap, the consumable food and drink we waste in the UK would fill 8 Wembley Stadiums, 90 Royal Albert Halls, 38 million wheelie bins, 3,600 Olympic swimming pools and 490,000 bin lorries.
Delicious Ideas Food Group meet Soda Folk who are shaking up the boring world of fizzy pop with a range of great tasting, Americana-influenced sodas that are authentic and naturally made using the finest ingredients. Sodas that are reassuringly familiar but distinctively different, that evoke and create good memories and that recognise those whose good deeds inspired its founder along his journey.