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Introducing One Water to the DIFG Family: Sustainable Products & Ethical Business

Delicious Ideas Food Group are proud suppliers of One Water: sustainable water products focused on fighting water poverty and funding clean water projects across the world.

The Origin of the One Water Brand by Colette Stavely, Marketing & Social Media Executive 

“In 2003, Duncan Goose was inspired to make a change in the world after seeing a picture in The Guardian of a girl in Nairobi, sitting by a padlocked tap. Because of this photo, Duncan quit his job, re-mortgaged his house and focused 100% of his time on launching an ethical brand that would donate its profits to funding clean water projects. Two years later, One Water and The One Foundation were born.”

One Water Clean Water Projects


One Water’s Vision and Achievements in the last 17 years by Duncan Goose, founder of One Water

“Our vision is simple: to sell bottled water in the UK in order to fund vital clean water projects across the world. Thanks to our partner, The One Foundation, over 4 million lives have now been changed and over £20 million has been raised for water and sanitation programmes in areas that need it most.”

“As an ethical business, we are committed to maximising our impact on fighting water poverty in the most sustainable way. We do this by creating a product range that is 100% recyclable and carbon neutral. Not only are we a certified carbon neutral business, we also have a long history of using recycled and lighter weight materials in our packaging – our plastic range is soon to be made from 100% recycled plastic instead of 51% and our aluminium bottles are made from 100% recycled aluminium.”

“We are also members of reputable organisations involved in protecting the planet, such as 1% for the Planet, the UN Global Compact and B-Corporation, to which we are a founding UK member.”

One Water’s Latest Charity Awareness Campaign: ‘Do ONE Good Thing’

“Our latest campaign is called ‘Do ONE Good Thing’ and focuses on celebrating the wonderful people in the UK who have done ONE Good Thing – a small, random act of kindness, or a seemingly unimportant act that really brightened someone’s day.”

“This is a reflection of how we go about achieving our mission to beat global water poverty – we know we can’t do this overnight so instead, we help ONE person, ONE day at a time. We are asking people to nominate someone and tell us the good thing they have done on our social media channels. We will be rewarding four consumers (one each week of February) with a lovely prize, including spa days, fancy dinners and treat boxes!”

Many consumers and companies across the UK (including Delicious Ideas Food Group) will be getting involved in the campaign that runs from the 1st February to the 28th February 2022. If you are a consumer, head to the One Water Instagram page for instructions on how to join: @onewateruk. For businesses, you can get involved by making this poster available to your employees. To download the poster to print, click here.

The Future of One Water

“Today, we are thrilled that other businesses are beginning to share our long-standing vision of striving to do good for the planet and its people – now and for generations to come. We are continuing to look to the future and to understand how we can keep improving what we do and how we do it.”

“Buying up small parcels of disused land in order to re-wild or reforest parts of the UK may seem a bit ‘out there’, but like everything we’ve achieved, it all starts with an idea. After all, who would have predicted that a small brand like One Water could help The One Foundation go on to change over 4 million people’s lives.”

“We hope that, by 2030, we will have got closer to achieving our mission to become the UK’s most ethical brand which simply changes lives; one person, one day at a time. We hope to do this by helping The One Foundation raise £30 million for clean water projects in the world’s poorest countries.”

About Delicious Ideas Food Group – proud suppliers of sustainable water, One Water

Delicious Ideas Food Group supply snacks, confectionery and beverages including One Water to thousands of sites around the UK. If you are a hotel, pub, café, co-working space, deli, farm shop and more, set up an account here and get wholesale deliciousness delivered to your site today!

If you have any questions or just want to find out a bit more about our service, get in touch with a member of our sales team today on 01733 239003.