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What can we do in exceptional times: When schools, universities and workplaces are closing; when markets are falling; when the shelves in the shops are emptying as people stockpile, not knowing when they will next be able to buy staple food items; and when people are being asked to self-isolate?

At Delicious Ideas Food Group (DIFG), we decided that no amount of worrying could change the natural course of unfolding events. And so we decided to focus and reflect upon those things that have helped us grow as a business in the years preceding this unparalleled period.

What are those things? Quite simply, a family dedicated to working in synergy with foodservice businesses and suppliers across the country. Plus an outstanding team that has helped transform DIFG from a man and van operation in the early 90s into a thriving food production, packing, and distribution centre relied upon by thousands of caterers throughout the UK.

Our team’s belief and hard work is the very thing that has helped us to grow, year on year, at such a fast rate. It is these same attributes that will help us, and the contract caterers and suppliers we work with, to persevere through these testing times and emerge triumphant.

Since we started in business, financial challenges have come and gone. Similarly, Coronavirus has come—and it will go! According to the Prime Minister and his medical aides, within twelve weeks the tide will turn.

The most important thing is that when this happens we are poised and ready to forge ahead just as we were doing before the virus arrived.

While we wait for the situation to pass, and while the noise of businesses moving at speed temporarily dampens, it’s worth taking a moment’s pause to reflect upon the incredible resolve and ingenuity of people, and the indomitable resilience of the human spirit.

Because the truly great things that make life worth living aren’t the profits we make. They’re the people around us. The people we know and love who elevate us and make our success possible.

We know that many foodservice companies and the sites we work with are going through difficult and troubling times. And to them – to you, if you are reading this and are of those deeply affected – we want you to know that we’re here to help.

Remember, beyond this pandemic, we will up our game and continue on the trajectory of double-digit growth that characterised the first two months of 2020.

And, with that in mind, we’d love to be a part of your emerging growth story by helping you to do the same.

Please feel free to drop us a line and share your stories. At the end of the day, we’re in this together.

The DIFG Team

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