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VITAL: Functional Drinks, Reimagined

VITAL is a new functional drinks brand on a mission to become the UK’s favourite healthy drinks brand.


VITAL MissionAbout our Products

VITAL drinks are the only drinks in the market to contain all 13 vitamin groups our bodies need to function effectively. VITAL drinks are zero calorie, zero sugar, zero artificial sweeteners and zero preservatives and are made with British spring water. They also come with a unique environmental promise – a promise that is tangible and easily understood by the consumer.



VITAL MissionOur Mission

VITAL has partnered with Ripple Africa, a UK and USA registered charity specialising in conservation. Its programmes focus on empowering communities in Malawi to “provide a hand up, not a hand out”. For every can purchased, Ripple Africa will plant one tree transforming landscapes and the communities they serve. They will even aim to replant any that don’t make it.


One can = one tree planted – every time – all the time



  • No promise in exchange for feature space.
  • No promise for specific periods or months.
  • No promise for certain promotions in the year
  • No promises for years to come
  • No promises surrounding carbon reports coming in future


The VITAL promise is ALWAYS on – and it starts from the very first can. Now that’s quite a promise!


Our Products available with Delicious Ideas:
  • Lemon and Lime Still Vitamin Water x 330ml
  • Strawberry and Yuzu Still Vitamin Water x 330ml


VITAL Products



Delicious Ideas Food Group supply snacks, confectionery, and beverages including VITAL to thousands of sites across the UK. If you are a hotel, pub, café, co-working space, deli, farm shop and more. Set up an account here and get wholesale deliciousness delivered to your site today!

If you have any questions or just want to find out a bit more about our service. Get in touch with a member of our sales team today on 01733 239003


Written by Al Duffield, Founder of VITAL 💜

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