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Born in 2004 out of founder Daniel’s desire to create a snack bar that was delicious, nutritious, wholesome, and convenient – KIND has been on a mission to make the world kinder, one snack at a time.

The number one snack bar singles brand: Owen Redford, Assistant Digital Marketing Manager at KIND

Our bars are always nutrient dense with nuts being the number one ingredient across the entire range. Since launching in the UK in 2015, we have become the #1 snack bar singles brand, the #1 impulse healthy snacks brand as well as having 3 of the top 5 snack bar single products.

Delicious Ideas have been a big supporter since our UK launch. Available with Delicious Ideas are the core 40g bars, including best-sellers Dark Chocolate Nuts & Sea Salt and Caramel Almond & Sea Salt.  The entire range is gluten-free and high in fibre.

CHOOSE LOVE & KIND: Owen Redford, Assistant Digital Marketing Manager at KIND

KINDCHOOSE LOVE is an organization that provides support for refugees and displaced people worldwide. From lifesaving search and rescue boats, food and toiletry products, legal advice and much more, the work they do is truly invaluable in giving refugees the resources they need.

The KIND + CHOOSE LOVE story started many years ago. Over the last 5 years we have helped to fund CHOOSE LOVE’s Christmas store in Carnaby Street, supported a Syrian Chef called Imad who now has a permanent restaurant in Soho, as well as assisting with CHOOSE LOVE’s festival activations across the UK..

This year we are partnering with artist Majid Adin, to create limited edition packaging in support of CHOOSE LOVE. Majid was forced to leave his country after his online blog upset the regime. He arrived in the UK in 2016 & has been supported by CHOOSE LOVE.

Learn more about CHOOSE LOVE.

Our limited edition bars: Owen Redford, Assistant Digital Marketing Manager at KIND

Support a great cause by ordering Majid’s limited edition bars, with a portion of proceeds donated to CHOOSE LOVE on every bar sold.


KIND are launching limited edition packs for two delicious flavours; Dark Chocolate Nuts & Sea Salt and Caramel Almond & Sea Salt. These feature designs by Majid in two vibrant colours!

Click here for more information about KIND’s collaboration with CHOOSE LOVE.

How To Stock up on KIND today

Delicious Ideas Food Group supply snacks, confectionery and beverages including KIND to thousands of sites around the UK. If you are a hotel, pub, café, co-working space, deli, farm shop or more, set up an account here and get wholesale deliciousness delivered to your site today! If you have any questions or just want to find out a bit more about our service, get in touch with a member of our sales team today on 01733 239003.