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LoveRaw: Game Changing Plant-based Chocolate

In 2013, Rimi and Manav Thapar embarked on their LoveRaw journey, launching the brand right from their humble Manchester garage, armed with a meagre budget of only £600.

Their entrepreneurial spirit and unwavering determination led them to a pivotal moment in 2019 when they boldly entered the indulgent chocolate market with huge aspirations of making plant-based chocolate a household favourite.


LoveRaw White and Milk Chocolate Bars Along their journey, they made a courageous decision to decline an offer from Dragons’ Den, steadfastly adhering to their core principle: “chocolate first, vegan second.” This strategic  decision has paid off, with LoveRaw emerging as the fastest-growing plant-based chocolate brand in 2022*. LoveRaw products now feature on shelves of major high-street and online retailers, with 10,000 distribution points including Tesco, ASDA, Selfridges and many more, and key international retailers such as Albert Heijn in the Netherlands, Virgin Atlantic Airline, Spinneys in UAE, aswell as 25 countries worldwide.


LoveRaw White chocolate bar


The inspiration for LoveRaw came from the challenges that Rimi and Manav encountered when they themselves were living a plant based lifestyle. LoveRaw was created to provide plant-based products that are so delicious they can be enjoyed by everyone, whether they are plant-based or not, removing the stigma by proving that plant-based food can taste even better than its traditional counterparts.


The vision

To craft chocolate that not only surpassed the taste of heritage chocolate but also boasted sustainable and ethical ingredients. LoveRaw proudly carries the B Corp certification, standing as a shining example of a business that is committed to being a force for good.


Our Products Available at Delicious Ideas:

Cre&m Wafer Bars
A crowd favourite from LoveRaw, now featuring the brand new Caramelised Biscuit Bar, the Cre&m Wafer also comes in M:lk, White and Salted Caramel – one to tickle everyone’s taste buds.

M:lk Choc Nutty Choc Balls
The ultimate plant-based chocolate treat, made using whole hazelnuts dipped in a smooth vegan hazelnut cream, coated in LoveRaw’s iconic plant-based chocolate, reminiscent of a gold-foil wrapped favourite around Christmas time. Also most recently available in a 9-pack box.

M:lk Peanut Butter Cup
For our M:lk® Choc Peanut Butter Cups, each cup oozes smooth, creamy peanut butter and is covered in LoveRaw’s m:lk® choc.


LoveRaw Products available at Delicious Ideas


Keep an eye out on our socials @loveraw for exciting new launches and news soon!


Delicious Ideas Food Group supply snacks, confectionery, and beverages including LoveRaw to thousands of sites across the UK. If you are a hotel, pub, café, co-working space, deli, farm shop and more, set up an account here and get wholesale deliciousness delivered to your site today!

If you have any questions or just want to find out a bit more about our service, get in touch with a member of our sales team today on 01733 239003.


Written by Rimi & Manav Thapar, Co-Founders of LoveRaw 💜

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