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Plastic is in the past

Prodigy makes delicious chocolate that enables healthier choices for ourselves and our planet every single day. Chocolate that contains no refined sugar, is low in natural sugar, vegan, gluten and dairy free, compostable, biodegradable, palm oil and plastic free too. Sameer Vaswani, the founder of Prodigy tells us all about it below:


We feel very strongly about the continued burning of fossil fuels to produce more plastic and further the devastating pollution it causes, due to the poor levels of recycling infrastructure and reckless waste disposal practices. We recognise that plastic packaging has served a monumental purpose in protecting our food during distribution over the past few decades, but plastic is no longer fit for purpose, and we feel it must be curtailed. There are now new plant based packaging solutions available to much of the industry, all of which are more expensive, but a price worth paying to save our planet!

We are very happy to be the UK’s first plastic negative chocolate bar. In April 2021 we announced a partnership with  rePurpose Global  to help counter the pollution of plastic and clear up after the big players.

This means that for every Prodigy chocolate bar sold we fund the removal of 10 ocean bound plastic wrappers from the environment.

For every packet of Phenomenoms biscuits sold we fund the removal of 5 ocean bound plastic wrappers.

For every Daydreamer pouch we sell, we fund the removal of 35 ocean bound plastic wrappers. 

All our flexible packaging materials are compostable and made from plants. There is absolutely no plastic anywhere.

The supplier of our compostable pouches, Grounded Packaging, is also a Certified B Corp business, have their own plastic negative pledge and are certified carbon negative – so for every Daydreamer pouch purchased – our impact is effectively doubled!

All our cardboard boxes are made from 95-100% recycled materials and are further recyclable to deliver on our circular economy objectives.

Since the start of our plastic negative certification, up to the end of August 2022 the combination of our plastic free wrappers and removal of 10 wrappers for each bar sold means over 8.2 million wrappers-worth of long-term plastic pollution has been saved from the environment.

How To Stock up today

Delicious Ideas Food Group supply snacks, confectionery and beverages including Prodigy to thousands of sites around the UK. If you are a hotel, pub, café, co-working space, deli, farm shop or more, set up an account here and get wholesale deliciousness delivered to your site today! If you have any questions or just want to find out a bit more about our service, get in touch with a member of our sales team today on 01733 239003.

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