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May 2023

  /    /  May

Like all the best stories, Serious Pig started down the pub. The Junction Tavern beer garden, in NW5, to be precise. It was there, on one of their many lost evenings, that our founders, George Rice and Jonny Bradshaw, found themselves pondering a serious question:

Misfits began in 2020 with a simple mission: to create indulgent, plant-based snacks that EVERYONE can enjoy. Our snacks are for chocolate lovers who want to increase their protein intake, cut dairy, and reduce their sugar consumption with zero compromise on taste. We’ve sold 16 million bars globally and counting since 2020!