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Wonky fruit and what Flawsome! do with them

Flawsome! started as a wonky idea and turned into a successful drinks brand that creates delicious juice from wonky and surplus fruit. After all, who cares if an apple is the wrong shape or colour? Taste is what matters — and Flawsome! drinks are packed with it. With added health benefits, Flawsome! Juices, Sparkling Juice Cans, and Health Shots are tasty, alcohol-free, and B Corp certified.

Why wonky?

We’re on a mission to make wonky fruit cool, that’s why our educational message is central to everything we do. Not only does our juice fight food waste, our bottles are sustainably designed — so you might say that we’re overachievers. Our flavours range from tart Sweet and Sour Apple to refreshing Apple and Strawberry. We don’t believe fruits should be judged for their looks, so we have committed to saving 20,000 tons of wonky and surplus fruit. That’s the equivalent of 1581 double-decker buses! Here are more of our juicy stats:

  • Over 33 million pieces of fruit saved to date
  • 2500 tCO2e reduced in 2021 for a carbon-positive position
  • We donate 2% of sales to non-profits like the The Felix Project
  • We put our farmers first by paying fairly for their wonky and surplus fruit

Sparkling Juice Cans 

Made with wonky juice and sparkling water, our Sparking Juice cans have 0% added sugar. Even better, they’re vegan, low-calorie, and HFSS compliant. We think they’re the ideal lunch box beverage that gently encourages kindness to our planet.

With bold flavour and bold design, they’re just the thing for on-the-go refreshment, from ballet classes to youth clubs. Not only that, our drinks a

re delicious enough to please even the pickiest kids, helping them connect with a sustainable message. But don’t just take it from us – kids give us an A+ in taste and sustainability. Raising awareness about sustainability starts with how we raise our kids, which is why Flawsome! makes all of our sparkling juices school compliant.

Returning to school after the summer break is a busy time for every family. For many, making wholesome choices for their kids is a daily essential and Flawsome! drinks are a sustainable, low-calorie alternative to the sugar-packed soft drinks often promoted to children. We took inspiration from our nan’s gardens to turn wonky fruit into juice with a message, one that we hope will inspire our next generation of environmentalists.

We practice what we preach. That’s why we’re working on a Schools Campaign that will teach kids about nutrition and help reduce food waste at the same time. Interested in collaborating with us? Get in touch.


Health Shots

You call the shots. We supply them.

Our Health Shots use the same high-quality, wonky juice and add extra benefits, such as vitamins and prebiotics. They’re the perfect daily boost to a balanced diet, and we recommend them as part of a healthy breakfast or packed lunch.

How do you take your Health Shot? Our team love adding them to smoothies and boosting our Juices with added vitamins. And because they’re so easy to carry, we’ve always got one tucked into our backpacks.

With the holiday season approaching, more adults will be watching their alcohol intake as parties get under swing. As we launch our new three-pack of Health Shots, these small-but-mighty drinks are a delicious start to the day.

Find out more about our sustainable vision on our website.

How To Stock up on Flawsome! today

Delicious Ideas Food Group supply snacks, confectionery and beverages including Flawsome! to thousands of sites around the UK. If you are a hotel, pub, café, co-working space, deli, farm shop or more, set up an account here and get wholesale deliciousness delivered to your site today!

If you have any questions or just want to find out a bit more about our service, get in touch with a member of our sales team today on 01733 239003.

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